The rise of artificial intelligence (AI) has sparked a multitude of debates, notably regarding its ethical implications. Movies and TV shows often depict AI as a menacing force, yet the reality is more nuanced and disconcerting. Rather than simply fearing a rogue AI...
ARKit: Transforming the Landscape of Augmented Reality Apps
The world of augmented reality (AR) has seen a remarkable transformation since the launch of Apple's ARKit with iOS 11 on September 19, 2017. Over 13 million ARKit-only applications have been downloaded, dramatically reshaping the app ecosystem. The evolution of this...
The Future of Mobility: Insights from Ariella Grinberg of General Motors
As the landscape of transportation evolves at an unprecedented pace, industry leaders are left to grapple with the challenges and opportunities presented by new technologies. The upcoming TechCrunch event in Tel Aviv promises to be a hotbed of innovation and insights,...
Augmented Reality: Navigating the Fine Line Between Innovation and Dystopia
As we forge into an era where augmented reality (AR) technology becomes more pervasive, the potential implications are enormous. Envision a daily life enhanced by this technology—where digital information melds seamlessly with reality. It evokes excitement, but it...
The Battle for Augmented Reality: Meta’s Lawsuit Against Its Former Optics Head
The world of augmented reality (AR) is as exhilarating as it is competitive. As innovations leapfrog each other at breakneck speed, the intellectual property that fuels these advancements becomes incredibly valuable. Recently, the San Mateo-based startup, Meta, found...
The Rollercoaster Ride of Blippar: A Case Study in AR Startups
In the dynamic realm of augmented reality (AR), few stories encapsulate the trials and tribulations of startups like Blippar. Once a beacon of hope for AR technology, the U.K.-based company now finds itself teetering on the brink of insolvency. While Blippar has...
Siri’s Leadership Shift: A New Era for Apple’s Voice Assistant
In the fast-paced world of technology, changes in leadership can signal a crucial transformation or a shift towards reinvention. The news surrounding Apple’s Siri has been particularly eye-catching, as it surfaces that Bill Stasior, who spearheaded Siri since 2012, is...
Reevaluating Apple’s Create ML: A Step Towards Localized Machine Learning?
When Apple announced Create ML, developers were left intrigued yet uncertain about its intended purpose. While the technology behind machine learning continues to gain ground, Apple’s tool raises questions about its practicality compared to traditional cloud-based...
The Augmented Reality Platform Wars: Apple vs. Facebook
The tech landscape is undergoing seismic shifts, particularly in the realm of augmented reality (AR). While Facebook has graciously introduced its vision of a world immersed in AR experiences, Apple has quietly mounted a competitive assault through its own robust...









