As the world of augmented reality (AR) continues to blossom, few companies stand out quite like Niantic, the creative powerhouse behind the global phenomenon, Pokémon GO. With its successful blend of captivating gameplay and location-based interactions, Niantic has...
The Anticipation and Setbacks of Pokémon Go’s Launch in Japan
It was a whirlwind of excitement, anticipation, and ultimately, disappointment. Pokémon Go, the game that took the world by storm, was all set to launch in Japan—a market where the franchise originated and is loved dearly. But unanticipated hurdles caused a...
Pokémon Go: The App Driving Real-World Foot Traffic
Since its launch, Pokémon Go has captured the hearts of millions, offering an adventurous alternative to the usual mobile gaming experience. But beyond its captivating gameplay lies an unexpected benefit: driving real-world foot traffic to businesses and locations....
The Transformative Power of Pokémon Go: Lessons Learned Through Play
Since its launch, Pokémon Go has sparked a worldwide phenomenon. But this augmented reality game offers more than just entertainment; it provides valuable life lessons and insights through its immersive gameplay. After countless hours spent chasing Pokémon, I’ve come...
The Temporary Fitness Impact of Pokémon GO: A Closer Look
In the summer of 2016, Pokémon GO burst onto the scene, quickly captivating millions and sparking a cultural phenomenon around augmented reality gaming. As players took to the streets to hunt for their favorite Pokémon, many claimed the game was a game-changer for...
Exploring the Future of AR: The Innovative Role of Audio
Augmented Reality (AR) has taken the gaming world by storm, with Niantic's groundbreaking title, Pokémon Go, leading the charge. However, as the company’s CTO, Phil Keslin, recently announced at TechCrunch Disrupt, they are not resting on their laurels. Instead,...
Exploring Morality in Self-Driving Cars: The Moral Machine Game
The advent of autonomous vehicles has sparked a great deal of excitement, but it has also ignited a firestorm of ethical dilemmas. With self-driving cars rapidly moving from concept to reality, we are faced with questions that challenge our moral compass. How should a...
Enhancing Conversational AI: Plasticity’s Innovative Approach to NLP
In a digital age saturated with automated interfaces, the need for chatbots and other conversational AI tools to engage with users seamlessly is more pressing than ever. Many solutions on the market often struggle to bridge the gap between robotic responses and...
Planning for the Uncertain Future of Work
In a world increasingly shaped by technological advancements, understanding the trajectory of the labor market has never been more crucial. The Royal Society for the Encouragement of Arts (RSA) recently released an engaging report titled “The Four Futures of Work,”...