In the bustling world of advertising, where digital screens dominate the landscape, a refreshing shift is brewing—thanks to OneScreen.ai. This innovative platform is breathing new life into traditional out-of-home (OOH) advertising, enabling startups to unlock the immense potential of billboards and urban spaces, particularly in vibrant cities like New York. Led by CEO Alex Ewing, OneScreen.ai is proving that creativity and tangible physical presence can not only coexist with but also complement digital advertising strategies.
The Canvas of Billboards
Growing up in Purcell, Oklahoma, Alex Ewing’s childhood experiences with billboards situated alongside roads planted the seeds of his appreciation for OOH advertising. Today, he eloquently expresses, “Billboards are like canvases for marketers in a way a digital screen isn’t.” This sentiment is resonating across various sectors, particularly among burgeoning startups such as fintech companies and technical recruiting firms. These businesses are recognizing the value of transforming their branding strategy to reach consumers where they live, work, and commute.
Bridging the Gap: Technology Meets Tradition
- A New Kind of Ad Middleman: OneScreen.ai acts as a software-enabled bridge connecting startups with prime OOH advertising slots. Whether it’s a strategic billboard on a high-traffic street or subtle signage in the subway, the platform enables companies to find the perfect spot for their ads.
- Data-Driven Decision Making: By leveraging demographic data and asymptotic location analytics, OneScreen.ai allows companies to meticulously plan their campaigns. This tech-driven approach ensures that ads resonate with the target audience they wish to attract.
- Success Metrics: Although tracking the immediate ROI from OOH is less straightforward than online ads, OneScreen.ai employs anonymity-based location data to measure engagement. This method tracks website visits to delineate the impact of OOH campaigns.
The Comeback of OOH Advertising
With the U.S. OOH advertising spend projected to soar to $9.3 billion this year, and an anticipated climb to roughly $12 billion by 2029, it’s clear that companies are revisiting traditional advertising avenues. Ewing notes that the frustrations stemming from digital marketing—rising costs and diminishing engagement—have led many businesses to reconsider their strategies. B2B companies, in particular, are finding value in the idea that brand recognition might be just as effective as direct response marketing.
As echoed by the sentiments of Hila Perl from Papaya Global, large-scale advertising endeavors, such as a multimillion-dollar Super Bowl ad, are not primarily about immediate lead generation but rather an investment in brand awareness. “It’s always a marathon rather than a sprint,” she emphasizes, highlighting a broader strategic view.
Cultivating Genuine Connections
Nothing can compare to the lasting impression created when a potential client sees a brand operating in the real world. Ewing puts it succinctly: “If you get that in front of the right people, that can be a powerful way to soften the beachhead for inbound or to simply just drive leads.” This characterization emphasizes that OOH advertising is about cultivating genuine connections with audiences—something that can ultimately lead to more fruitful engagements and conversions down the line.
Conclusion: The Future of Advertising is Hybrid
As OneScreen.ai continues to bridge the gap between traditional and digital advertising, it sets a precedent for how startups can rethink their brand interaction strategies. As Ewing and his team illustrate, there is a powerful place for creativity and original thought in marketing—a complement to the realm of clickable advertisements. For businesses, particularly in a post-pandemic world filled with shifting consumer behaviors, this renaissance of OOH advertising is not just timely—it’s essential.
At fxis.ai, we believe that such advancements are crucial for the future of AI, as they enable more comprehensive and effective solutions. Our team is continually exploring new methodologies to push the envelope in artificial intelligence, ensuring that our clients benefit from the latest technological innovations. For more insights, updates, or to collaborate on AI development projects, stay connected with fxis.ai.
