In the fast-evolving world of e-commerce, capturing the attention of consumers is paramount. As more brands vie for visibility in a crowded market, the introduction of innovative tools like Doly by the French startup AniML promises to redefine how product videos are created. Imagine being able to generate captivating 3D product videos right from your iPhone, turning the conventional methods of video production on their heads. This blog will delve into how Doly is making strides in the realm of online sales and why it could be a game-changer for businesses.

The Power of 3D in E-Commerce

Traditional videos often struggle to represent products in their true form, leaving consumers with a limited perspective. Doly addresses this challenge by simplifying the complex process of 3D capture. With the app, users can easily create realistic 3D models of their products by simply moving their iPhone around the item. This ease of use makes 3D video generation accessible to small business owners and individual sellers alike, without the need for expensive equipment or expertise.

How Doly Works

The magic of Doly lies in its sophisticated technology, specifically the use of a technique known as Gaussian splatting. The process works as follows:

• User Interaction: Users point their iPhone cameras at the product and move around it, capturing a series of still images.
• Cloud Processing: These images are then sent to the cloud, where AniML’s advanced algorithms transform them into a detailed 3D model.
• Rendering: Gaussian splatting enables the app to create a rich 3D representation based on a compilation of 2D images, enhancing both texture and lighting effects.

This innovative process takes the weight off users’ shoulders, allowing them to focus on their product instead of getting lost in the technical details of video production.

Engaging Customers with 3D Visuals

Once users have created their 3D model, Doly provides further enhancements by offering a variety of customizable templates. Whether opting for a simple 3D rotation against a plain background or a dynamic scene with sophisticated camera movements, businesses can tailor their videos to align with their brand identity. This feature is particularly beneficial for e-commerce sellers, helping them stand out in a saturated marketplace.

Moreover, once the video is finalized, customers have the option to purchase it directly from the app for use in their marketing campaigns or online listings. This seamless transition from creation to publication is yet another reason why Doly is an appealing choice for businesses seeking to elevate their customer engagement.

The Future of Doly and 3D Video Creation

With $2 million raised in seed funding from various investors, Doly is poised for growth. As e-commerce continues to thrive, big brands and resellers may find themselves gravitating towards the adoption of 3D-rendered product videos. The accessibility and ease of use provided by Doly could usher in a wave of change where detailed product visuals become the norm rather than the exception.

As AniML’s co-founders, Rémi Rousseau and Pierre Pontevia, leverage their extensive backgrounds in VR and 3D technology, it’s clear that Doly is built on a foundation of expertise and innovation. This experience puts them in a prime position to shape the future of video marketing in e-commerce.

Conclusion

Doly by AniML represents a significant step forward in making 3D product videos accessible to all sellers—from established brands to new entrepreneurs. As the app continues to evolve and find its footing in the market, the ability to create stunning visual content could become a key factor in capturing consumer interest in an increasingly digital shopping arena.

At fxis.ai, we believe that such advancements are crucial for the future of AI, as they enable more comprehensive and effective solutions. Our team is continually exploring new methodologies to push the envelope in artificial intelligence, ensuring that our clients benefit from the latest technological innovations. For more insights, updates, or to collaborate on AI development projects, stay connected with fxis.ai.