As brands and marketers navigate the increasingly complex landscape of consumer data, a new player has emerged on the scene: EnquireLabs. With a mission to reshape how we understand consumer behavior, EnquireLabs is stepping away from traditional survey methods and stepping into a realm dominated by zero-party data — data that customers choose to share with brands directly. This post dives into the fascinating journey of EnquireLabs and how their innovative approach is changing the game for consumer insights.

From Reaction to Proaction: A New Paradigm in Data Collection

Founded by Matt Bahr and Curt Hasselschwert in 2018, EnquireLabs arose from a genuine need for better marketing attribution solutions. Their initial inspiration came from navigating the generic “how did you hear about us?” question, which often yielded lackluster insights after a purchase. As both founders delved deeper into the world of e-commerce, they observed an alarming overreliance on third-party data due to the ubiquity of platforms like Facebook. However, significant changes in data privacy laws, such as Apple’s tightening grip on user information, forced brands to reconsider their approaches.

The Question Stream: Tailored Insights on Demand

EnquireLabs developed the Question Stream product to provide a unique and responsive way to engage customers. Unlike traditional survey methods where questions are often inundated at once, this innovative tool allows brands to deploy a series of contextual questions throughout the customer’s journey. This phased approach not only gives a fuller picture of the consumer but also fosters a more personalized experience.

• Flexibility: Questions can be tailored based on specific milestones in the purchasing journey.
• Personalization: By analyzing customer preferences, brands can avoid asking questions that consumers typically find tedious.
• Higher Engagement: EnquireLabs boasts a survey completion rate of over 50%, significantly surpassing the industry average.

By deploying its technology strategically, the company aims to transform consumer engagement from a one-off interaction into a dynamic relationship that grows over time.

Expanding Horizons: Beyond E-commerce

Initially limited to Shopify brands, EnquireLabs rapidly recognized the demand for its services across various industries, including mobile applications, fintech, and insurance. This prompted the launch of their software development kit (SDK) aimed at broadening their reach. Backed by a promising 4.5 million dollars in seed funding, they are set to scale operations and broaden their technological capabilities.

Insightful Data at Your Fingertips

At the heart of EnquireLabs’ success lies its ability to transform raw data into actionable insights. Brands can visually access these insights directly through a user-friendly dashboard, making it easier to tailor marketing strategies and email campaigns. By gathering unique behavioral data, companies can focus on their customers with pinpoint precision, which is key to successful engagement. Instead of piecing together fragmented profiles, EnquireLabs helps brands build understanding from the ground up.

The Road Ahead

With the refreshing innovation brought by EnquireLabs, the future looks promising. Bahr envisions using their latest funding to expand the engineering and product development teams, ensuring that EnquireLabs stays at the forefront of technological advancement in consumer insights. Enhancing the power of their internal question engine and exploring new verticals could provide significant growth opportunities, amplifying the impact of zero-party data.

Conclusion: The Future of Consumer Engagement

EnquireLabs stands as a testament to the importance of evolving with changing consumer expectations and data privacy laws. As the company continues to refine its approach, it sets a new standard for brands aiming to genuinely understand and connect with their customers through thoughtful data collection. In a world where data is a pivotal currency, EnquireLabs proves that the key to consumer loyalty may just lie in making consumers feel valued and understood.

At fxis.ai, we believe that such advancements are crucial for the future of AI, as they enable more comprehensive and effective solutions.
Our team is continually exploring new methodologies to push the envelope in artificial intelligence, ensuring that our clients benefit from the latest technological innovations. For more insights, updates, or to collaborate on AI development projects, stay connected with fxis.ai.